Currency has found its new nemesis in Corona. Its hit so badly that it can barely walk and will have to survive on a wheel chair for a while before gaining feet.
We as buyers, marketers, home makers and bread earners have come to terms with worn out, beaten down version of money. If we have ever seen money sweating it out, it’s now.
It’s working much harder than ever before by juicing out every bit of the penny.
Never in the past have we been so efficient and frugal and people have learnt to get wiser with money. One would splurge on plastic without batting an eyelid earlier is doubly mindful of the price tag now. New definitions of needs, wants and desires have emerged. The socio-economic benchmarks will shift and rearrange the positions and statuses.
The purchasing pattern will be influenced not by how much you have, but by how much you need.
Minimalism and rationalisation will replace materialism and speculation.
This situation has broken a misconception among many of us that money can buy anything. For that matter we realised that one doesn’t necessarily need money to enjoy certain things in life. The extra time with the loved ones, fixing child’s bicycle and watching the golden retriever run amok in ecstasy when let loose off the noose are etch greater value than the fixed deposits .
We have been once again given a life lesson that, an illness or duress is a great leveler and does not differentiate between the haves and the have-nots. The rich could not splurge their way to avoid it nor could the poor afford to escape it. Life can help us with riches but not vice-versa.
One way to deal with money is to treat it at its face value. Submission can lead to intimidation, obsession will lead to ruination and ignorance will lead to desolation.
Respect money and it will reciprocate with utmost sincerity.
Handle money like you do with your first love. Stay true, stay honest and make it last your life time. It will never leave you in good or bad times.
